London, May 5, 2020 — Sex is back! (Well actually, it seems it never went away!). Contrary to popular belief, sexual intimacy and enjoyment are alive and kicking amongst the over 50s. A recent article by USA Today states: “Many adults aged 65-80 are having sex (and most are pretty satisfied)”. The article continues: “Sex is not just for the young: 40% of U.S. adults aged 65-80 say they are having sex — and even more of them, 73%, are satisfied with their sex lives”, the highest satisfaction rate out of any demographic.
A topic often sidestepped, it turns out that this demographic is really into sex, so much so that award-winning, London-based sex toy company Hot Octopuss has decided to embrace this. Today it launches a dedicated hub designed to offer these sex-positive seniors a sexual wellbeing destination focused on their specific needs.
Leading the charge and directing Hot Octopuss at every turn is world-renowned ‘Senior Sexpert’ Joan Price, internationally acclaimed advocate for ageless sexuality, bestselling author, and now in-house senior sex expert and ambassador for Hot Octopuss.
Joan said: “It’s about time that senior sex is brought out of the shadows and who better to do this than, in my opinion, the world’s most progressive and inclusive sex toy brand, Hot Octopuss?”
She added: “I’m delighted to be partnering with Hot Octopuss on this exciting project. With my own dedicated ‘Ask Joan’ page, I will personally be there to offer candid advice to fellow seniors who have specific questions about better sex. From hot solo senior sex to arousal and orgasm, to communicate better in a long-term relationship, no subject will be off-limits.”
As well as providing candid advice from a world-leading expert, the hub aims to be a one-stop-shop for everything senior sex, including in-depth coverage of topics such as post-menopausal sex, sex with aging penises and vulvas, ED, arousal, orgasm, and masturbation, as well as offering sex toy tips, suggestions, and senior reviews.
Hot Octopuss Co-founder Julia Margo said: “The sexless seniors’ stereotype is so outdated and simply untrue. A fifth of the toys we sell on our site are bought by customers aged 55 or over. This, along with what I’ve learned talking to older customers and senior sex experts over the last nine years at Hot Octopuss, tells me that information and tools addressing issues such as menopause, stiff joints, and erectile dysfunction can make all the difference to an individual’s sex life as one gets older.
Unfortunately, few sex toy companies discuss any of this or represent older people in their marketing, which contributes to the misconception that the information is unwanted, whereas this couldn’t be further from the truth. We want to do things differently and understand that no matter how old you are, you are never too old to enjoy a fulfilling sex life. We are really proud to be working with Joan on the launch of our ‘Senior Sex Hub’ to give all our older customers the very best in advice, so that they can continue to enjoy the sex life that they want and deserve throughout their lives.”
Additional information: Lisa Ventham | firstname.lastname@example.org
About Joan Price
Joan is the author of four books about sex and aging, including the award-winning Naked at Our Age: Talking Out Loud About Senior Sex and her latest, Sex After Grief: Navigating Your Sexuality After Losing Your Beloved. Joan is known by global media as the voice of senior sex. Her blog has been offering sex news, views, and reviews since 2005. Aged 76, Joan continues to talk out loud about sex.
About Hot Octopuss
Founded in 2013, this award-winning, London-based brand designs innovative, cutting edge sex toys that not only look gorgeous, but are designed to work for everybody. They passionately believe that pleasure is a fundamental right for everyone. Their sex toys have been taken back to the drawing board, and are developed using real people, some serious science, and ingenious designs. Their collection of unique toys have been designed for everybody so whether you’re cis, trans, non-binary, have limited mobility, or are older, there’s a Hot Octopuss toy to suit.