Monetizing Your Story: Unlocking the Hidden Value Within (Chat Recap)

Recap of August 30th #FlyDuoChat

Below is a recap of August 30th’s @FlyDuo Twitter Chat with special guest panelists: Cheryl Wood @cherylempowers, Lucinda Cross @lucindaspeaks, and Anthony Frasier @anthonyfrasier. *Not all tweets have been included. Get to know the panel!

Q1: How has sharing your story personally benefited your career?

Q2: What’s one thing you wish you had known at the start of your journey (when you first started sharing your story)?

Every answer to this question came down to two things… confidence, and knowing your worth.

Q3: How can folks take everything they’ve been through, and everything they’ve learned, and create a compelling story that people will embrace?

And then… an ah-ha moment.

Right?! I meannnn.

Q4: What advice do you have for overcoming fear and self-doubt?

And then I was all…

Anyone else up in there feels right now? Man we are only half way through this! *Pull yourself together Sherri.*


Q5: How do you know if there is an audience that will connect with your message? And how do you find them?

Q6: What monetization options are there for those looking to advance their career and grow their business by packaging their story into paid products and services?

Because there are just so many gems in this recap, and to save a little on bandwidth, I’m gonna break this answer down for you. Grab a pen and paper, it’s time to start brain storming!

  • Write Books, eBooks and Articles
  • Individual Coaching
  • Group Coaching
  • VIP Days
  • Speaking
  • Host Workshops
  • Seminars
  • Masterminds
  • Retreats
  • Lunch n’ Learn Sessions
  • Conferences
  • Podcasts
  • Audio Downloads
  • Video Training Series
  • Automated Digital Courses
  • Create your own Events
  • Joint Ventures

Hint: “The money is in the teaching.” - Lucinda

Q7: Once you know who your audience is and how you want to package your story, how do you begin to create an audience of evangelists, fans and enthusiastic supporters?

Cheryl went on to break down those 5 foundational components for us, as follows:

1) VISIBILITY always trumps ability! You can have an amazing message but if no one knows, you’re just another secret in the world!

2) CREDIBILITY is critical. Do what u say, Deliver what you promise, Be the same person on stage & off stage, Give real value.

3) CONSISTENCY means you keep showing up until the world pays attention. Then people start to Know, Like & Trust You.

4) AUTHENTICITY—Don’t ever try to be a good imitation of anyone else, Be the best representation of the real you!

5) TRANSPARENCY—tell ur truth & let it set u free while it blesses others! Everything you experienced was for a reason.

And finally, we wrapped up the night with a little self-promotion. We couldn’t have a chat about monetization and not schedule a moment for our guests to promote their goods now could we?!

Q8: Self Promotion! Have you already begun to monetize your story? Let us know how we can support! Share links to your products and services, or upcoming events.

How cool is that?! Thanks Lucinda! :)

And here’s Anthony’s book again, in case you missed it: Don’t Dumb Down Your Greatness: A Young Entrepreneur’s Guide to Thinking & Being Great

That’s all for now! I squeezed as much as I could into this recap (probably more than I should have, lol), but there’s much more on Twitter; peep the hashtag for more.

Join the conversation! #FlyDuoChat